Les solutions professionnelles telles que Sarbacane vous permettent de mesurer l’impact de vos emailings. Vous devez consulter ces statistiques après chaque campagne et les comparer avec les précédentes afin de comprendre le comportement de vos destinataires. Pourquoi cet emailing a-t-il été davantage ouvert que les autres ? Pourquoi ai-je –plus de désabonnement ici ?
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